A peek behind the curtain of bad quality TV, radio, print and other media advertising with a special interest in exposing the preposterous conditions that must be true for the ad to hit home and convert the target market to happy customers.

wickedBADvertising focuses primarily on ads targeting adults in the United States of America.

While bad ads are often memorable, they typically resonate for all the wrong reasons. This is distinct from ads which are merely annoying, cloying, trite or targeted to a tiny minority market, but nonetheless do properly advocate for the product or service in question. (e.g. “Apply directly to the head. Apply directly to the head. Apply directly to the head.”)